In email marketing budgets. With so much at stake, it's no surprise that frustrations with esps run high. In this webinar, chad s. White, director of research at litmus, and jason rodriguez, community and product evangelist, share the results of our first-ever state of email service providers report, along with information from other research we have done. You will learn…what is driving (and is likely to continue) consolidation in the esp industry which esps are most popular among brands in different industries, geographies, and more? What does the change of esp entail? How to get the most out of your current esp watch the recording above, download the slides and read the q&a below: questions and answers we didn't have time to answer all The questions during the live webinar, but we answered them here on our blog. Do you have additional questions about email service providers? Please leave them in the company mailing list comments. Many members of our marketing team want to move from our current esp (which is in the top 10) to a much less popular esp because they think the current platform is too complicated. How could you convince them to stay with what we have? Chad s. White: there's a reason the top 10 esps are in the top 10, but that doesn't necessarily mean they're the best fit for Your brand and email marketing team. Usability is definitely a big issue and is a common complaint about some of the more popular esps. The two questions I would ask are: (1) can your team take training to better understand your current esp and increase usability? And (2) while they may not appreciate the complexity of your esp now, could they in a few years as your brand's needs change? Changing esps is difficult and can be a big distraction. We encourage all brands to seriously weigh the pros and cons of changing their esp. Is there a way to find out what the strengths/weaknesses of an esp are? For example, how can I quickly tell if it has features I need or if it leans towards b2b? Chad: an esp's website can give you