(digiday) bvocl47ow splashpage 2a splashpage style overlay on digiday's blog. (source) what this overlay does well: tells the user what he is agreeing to. In addition to top stories each morning, visitors can personalize their experience by choosing industry leads to receive information about digiday programs and events. Two exit links. This makes it easy to industry leads return to the blog post you came to read. (which you can still see behind the overlay.) clear the call to action. You can get the newsletter, or you can continue on the site. The choice is yours. 3. A delicious newsletter sign-up (gimme some oven) optinmonster lets you create lead Magnet popups like this simple overlay. (source) industry leads what this overlay does well: tantalizing visuals. How good are these tacos? The perfect image for a recipe blog. Clear and precise copy. The value proposition here is clear: if you share your name and email address, you'll receive delicious new recipes.