This is the question that comes to mind when summarizing the in-depth analyzes and reflections of the previous posts (1). Every producer, wholesaler or importer who had no (if nothing else – commercial) contact with the so-called “end consumers” before the pandemic is now wondering: are online direct sales the key to surviving and secure my future? In the E-Commerce Photo Editing Service era of data, any direct channel brings, in addition to attractive margins, a better understanding of your consumers. It also guides you towards more data-driven business strategies. The 3 barriers of the digital channel to success By its very nature, online marketing has no barriers to entry. Economic theory, however, indicates that when there are no barriers to entry, barriers to success are much more difficult to overcome . Today, these barriers mainly consist of the P of location , in addition to the traditional P of product and price . The P of place referred to the best possible distribution of a product or service according to traditional theory.
Today, it primarily revolves around perceived experience (the sum of friction , modality, and message). In this new scenario, the best distribution of the product is achieved when the user is offered a tailored experience. The “fitness” of this experience depends on its characteristics, but also on the specific moment and situation in which it occurs. Customers compare E-Commerce Photo Editing Service shopping experiences offered by industry competitors. However, nowadays they confront them even more at their own bestshopping experience. Such a high reference makes the Place a very strict criterion and selection barrier. Omnichannel as a tool to serve and support the customer Omnichannel, as we have said in previous articles, is one of those great discoveries (and little superpowers) that the customer is no longer ready to give up. We often think of omnichannel marketing as a complex project: this is not always the case.
Making life easier for our customers can range from small unstructured moments (a regular customer receives a newsletter/message listing the products of the week - sort of click and collect ante litteram - and emails or text messages to the farmer: "Prepare a crate strawberries . I'll pass in an hour") to hyper-structured moments ("You can also E-Commerce Photo Editing Service return the item to the nearest store Via Menotti, 323. Or you can make an appointment with our stylist for advice on a different size .") These solutions pleasantly surprise the user . They arise from sophisticated traceability systems that are integrated into the entire logistics system of the company. In any case, a client-centric approach means making life easier post-COVID . Digital and physical spaces, free time and work all flow together seamlessly.