If you work in a company that is entering the market or even in a large and established company, but that is trying to launch a new product / service, you Jewelry Retouching Service may have faced the following dilemma: How to build a content marketing strategy if you don't know who your person is?
One of the easiest ways to get to know a person is through exploratory interviews with your own clients. After all, who better represents the profile you want to conquer than those who use your products/services?
On the other hand, if you don't have clients yet, knowing exactly (without guesswork) what audience you want to reach can be very difficult, right?
In this post, I came to show you that it is not complicated at all. There are many ways to draw a character that represents the ideal of the potential client of your company. And even if you have a high number of clients and have already built a persona, all the techniques that I will teach you below can help you develop an even more complete profile.