conversation that every business will inevitably have with their ppc agency at some point. For whatever reason – maybe you've outgrown your current ppc agency or you're unhappy with the relationship – it's time to move on. Based on the experience and lessons learned company employee list from working with your current or previous ppc agency, you may already have a good idea of what you want to ask of a potential supplier. If not, here are six questions that may lead to relevant answers when choosing your next engagement. 1. Do you have ppc experience in our industry? When you hire an experienced ppc agency,
they should be able to set advertising strategies for any industry, right? The answer may be yes, but you will have a competitive advantage if they have experience in your specific industry. And you will have a great advantage if their experience covers company employee list many industries. Can you have both? Maybe, but it's the ability to wield the tools like a real gunslinger that's the biggest advantage. But both are better. Additionally, some highly regulated industries require specialized ad writing expertise to increase the chances of ads being accepted. This includes healthcare and medicines, finance, e-commerce and others. It's not just ad platforms that oversee these regulations. For some industries,
you have third-party regulators like the federal trade commission with its truth-in-advertising laws and enforcement policy designed to combat native advertising. Then there are the food & drug administration regulations on drug advertisements, to name a few. company employee list Other industries even require certification to be approved to advertise for specific keywords, landing pages, etc. An example is pharmaceuticals. Some things you can't advertise at all. It's important that your ppc provider is thoroughly.