The content is similar to Brother Xiaoxiang. It mainly narrated a series of unequal treatment that he suffered after signing up with MCN. Under the double "complaint" of Lin Chen and Xiaoxiang, the dispute between the blogger and MCN was completely brought to the surface. In the end, Brother Xiaoxiang re-created the content on the new account "Please Brother Xiaoxiang", and the old account "Battle of Xiangxiang" was stopped. According to data from Zhiyan, compared with 2018, the proportion of top Internet celebrities signing contracts with MCN increased to 93% in 2019. The number of Internet celebrities who have signed up with MCN is gradually increasing, which means that more and more creators will regard Internet celebrity bloggers as their official occupation and work. From a business point of view, MCN with resources in hand can provide bloggers with opportunities for traffic exposure and business cooperation. Bloggers only need to concentrate on creating content, and the division of labor between the two is reasonable. If it is a big influencer level, MCN may configure an independent team including director, camera, editing, and business to assist in content creation. But signing MCN does not mean it is done once and for all, and share ratio, both bloggers and MCN want to get more, which is essentially a game process.
Big Internet celebrity "Xie Cai" 2022 How MCN Institutions Work A food blogger with millions of fans told Yiyu Watch that many big Internet celebrities choose to form their own content teams, and most of them sign up with MCN to increase business cooperation opportunities. Taking her as an example, after the termination of the contract with the former MCN, she worked alone for a year, and found that the speed of learning about the hot spots and operation changes of the platform was not as fast as before, and the number of cooperative contracts also sms marketing service decreased. After thinking about it for a while, she decided to contact a certain head MCN to only sign a business contract, not a content contract, and hold the most important account ownership in her own hands. In terms of the share ratio, she said that if the blogger has millions or tens of millions of fans before signing the contract, then the share ratio between the blogger and MCN is mostly 8:2 or 7:3, but if the blogger has almost amateur fans before signing the contract, Or the content needs the help of MCN to incubate, and the share ratio will be converted, and MCN will account for the majority.