By December 25 and beyond, here are the strategies to boost year-end sales, taking advantage of the most immediate Digital Marketing channels. If we are looking for an opportunity to treat ourselves to something during Black Friday , in the weeks leading up to Christmas, we tend to look for a gift for others, friends, colleagues, relatives, in a hurry for the gift that begins as soon as Black Friday has finished. Regarding the opportunities that December 25 opens up for brands , there is not much to add: our customers are ready to buy, we just have to put in place the right strategy to convert their interest into sales. .
In this article, we'll walk you through an email marketing and messaging app strategy that we could organize into three time periods: Before Christmas Christmas After Christmas For each phase we will see a set of campaigns , which we have structured as solutions with which to fully exploit the potential of your contact base . Find a new audience for your Image Masking Service Christmas When → From November to December 16 Let's start with a campaign that takes a bit of a broader approach, as it starts with building a database . This is a fundamental operation in order to be able to provide successive campaigns (when they are put online) with a broader information base, renewed with “fresh” contacts , for the email, SMS and Messaging channel. Start a conversation:
MailUp has a new messaging channel The focus of this strategy is on the Messaging channel , which was just introduced in MailUp and requires new contacts. Here are two examples to contextualize the building of a new channel's database: Walmart , which in 2017 focused on renewing its SEO strategy for mobile devices, giving an overview of their special offers only to those who have downloaded the application; and also Amazon , which selected products only for those who had accessed the site from the app, adding personalized incentives conveyed through push notifications.