An Introduction to the Digital Maturity Model

We've been talking a lot about "digital maturity" at Seer lately. In particular, we have been very excited about adopting and helping our customers adopt the Digital Maturity Model (DMM) created by Google and Boston Consulting Group (BCG).In this article, we'll dive into Seer's take on DMM. To better understand the specifics, our introduction here will quickly cover why it was created, why it's useful, and then move on to the DMM itself.Simply put, the intended purpose of the DMM was to be an assessment and aspiration tool. It is intended to help you understand where you stand in terms of digital maturity today and what you could focus on in the future.Although the DMM is inherently marketing-focused, it has broad involvement of other parts of the organization like IT, creative, development, and security. This inherently means that it aims to bring teams or agencies together to focus on solving business challenges. By doing this, the business, as a whole, can better understand the technical debt it can sustain, the implications of that debt, and what the roadmap for the future looks like. This all Egypt Phone Numbers List led to results like this: Companies that have achieved multi-moment maturity have seen cost savings of up to 30% and revenue increases of up to 20%.– Boston Consulting Group Understanding where you are today and where you might be headed is helpful in itself, but the DMM presents another valuable resource; it facilitates an easily digestible and understandable story about your endeavors or projects. If the organization is adopting the DMM, you can map your efforts or projects to the DMM. This would make it easy for you to help others understand the result of your efforts, rally behind you, clearly define your goals, and understand whether you were successful or not. At Seer, we find that some of these steps can be very difficult to accomplish, so aligning around the DMM itself could be a huge win in that regard.Finally, you may be wondering how Google and BCG created this model. I know I was wondering this when first introduced, here are some BCG explanations: “The study had several qualitative and quantitative components: a series of workshops and interviews to define a digital marketing maturity framework, “belief audits” with around 40 experts to test the framework and the enablers that support it , and surveys of senior marketers. more than 200 global brands in ten sectors. We also conducted 16 tests with six leading brands in four European markets to assess the value companies realize by applying more advanced technologies.